SEFCU Director, Wealth Management in Albany, New York

If you are ready to join a company that truly cares about its employees, our members, and our community then you have come to the right place!

Overview of Your Role

This position will serves as the senior leader responsible for the continued success and growth of SEFCU Wealth Management Services (SWMS).

Accountabilities and Responsibilities

  • Lead all aspects of SWMS from: Staff Management, Development, and Coaching to Business Plan Development and Execution.

  • Prepare and oversee Wealth Management budget, forecasting, and financial reporting to achieve targeted financial objectives.

  • Capitalize on strategic opportunities in the financial services industry including digitization, structural opportunities, leveraging relationships, and regulatory change impact.

  • Financial planning to include:

  • Comprehensive client financial review that includes both assets and liabilities

  • Investment management

  • Retirement planning & Social Security timing strategies

  • Education of staff on insurance and client protection strategies

  • Ability to write reports, correspondence, and presentations to effectively present information and respond to questions from executives, managers, members, and the general public.

  • Represent SWMS at broker-dealer conferences and workshops with active participation.

  • Develop and implement appropriate marketing initiatives coordinated between SEFCU Marketing and broker-dealer compliance.

  • Manage customer complaint process between broker-dealer’s compliance department, SEFCU Member Advocacy Leader, and SEFCU audit, taking the heat when necessary with an eye to creating positive outcomes for all.

  • Ensure licensed staff complete all required training and continuing education, including firm and regulatory elements, insurance continuing education, AML and BSA, and any other required training.

  • Ensure compliance with all SEFCU policies and procedures.

  • Internal advocate for SWMS and Technology champion.

  • Act as an agent of change, identifying and recommending ideas for continuous improvement of Credit Union practices/procedures

  • Demonstrate awareness of current Credit Union operations including policies, procedures, services and data processing system

  • Maintain the highest level of security and compliance with all procedures

  • Support SEFCU and SEFCU Foundation sponsored events and motivates others to become involved

  • Travel required; to business members, branch locations and including regional locations

  • Other duties as needed

Credentials, Experience and Skills

  • Four-year degree (B.A./B.S.) plus 10 years of relevant experience preferably in a federal credit union, bank, or financial planning environment; or equivalent combination of education and experience. Advanced Education is a plus.

  • 2 years of Management experience

  • Business Experience, with a demonstrated ability in budgeting, forecasting, financial reporting, and achieving financial results.

  • Strategic understanding of the evolution of the financial services industry.

  • Demonstrated understanding and success in financial planning to include:

  • Comprehensive client financial review that includes both assets and liabilities.

  • Demonstrated investment management understanding

  • Retirement planning & Social Security timing strategies

  • Significant insurance understanding with the ability to educate and develop staff on client protection strategies.

  • Effective communicator. Must have superior writing skills and an ability to provide feedback verbally, demonstrating respect and empathy to staff of differing seniority and communication styles.

  • Demonstrated understanding of operating a Non-Deposit Investment Product (NDIP) program on the premises of a financial institution, preferably in a federal credit union.

  • Success leading consultative sales process, ideally in a financial planning environment.

  • FINRA Series 7 & 66, NYS Life, Accident, & Health Licenses. Certified Financial Planner designation, highly desired.

  • Experience with financial planning software, preferably eMoney.

  • Experience with CRM, preferably Redtail.

  • Advanced user of Microsoft Office, particularly Word and Excel.

  • Systemic thinker, ability to successfully anticipate various outcomes.

  • Experience recruiting financial advisors.

  • Experience building professional networks.

  • Ability to define problems, collect data, establish facts, and draw valid conclusions.

  • Your ability to be bonded is required.

We are an equal opportunity employer. We do not discriminate on the basis of race, creed, color, national origin, religion, sex, age, veteran status, disability, genetic information, or any other protected class.

SEFCU is committed to ensuring individuals with disabilities and/or those who have special needs participate in the workforce and are afforded equal opportunity to apply and compete for jobs. If you would like to contact us regarding the accessibility of our Website or need assistance completing the application process, please contact us at

At SEFCU, you’ll find more than just a job, you’ll be part of realizing our mission of Changing Lives Every Day. We’ll help you grow personally and professionally, and provide you the opportunity to use your strengths and passion to unleash your potential. The foundation of our success is truly our employees. As we work together to serve our members and our communities, we rely on our collective talents to create and deliver superior financial products and exceptional service that are uniquely SEFCU. The following tenets are the heart and soul of our culture and central to how we do business:

  • Community Betterment – People helping people is a way of life at SEFCU. Work diligently to support our communities and inspire others to do the same.

  • Fun and Wellness – A balance of mind, body, and spirit leads to satisfaction, engagement, and mutual success. Have fun while working hard.

  • Continuous Improvement and Change – Model and embrace behaviors and attitudes that support and advocate for current and future growth opportunities.

  • Teamwork – Build open, honest, and supportive relationships. Foster a collaborative environment of respect, empathy, open communication, and trust.

  • Member Service – Always be approachable, empathetic, and positive while delivering high-quality service to colleagues and members alike.